Most startups and small businesses don’t know how to brand. They stick a random logo on t-shirts and business cards then consider themselves a brand.
However, branding is about the feeling people have when they encounter you. It’s about creating a meaningful connection with your audience.
Your potential customers will form an opinion about your brand within the first 3 seconds of interacting with it. They are judging your brand’s logo, your design, and your content. The outcome will determine if they trust your business, or not.
People buy from brands they like and trust. 91% of consumers report they are more likely to buy from a brand they trust. The greatest marketing efforts will fail if you have poor branding. With the Internet, your customers have many options to choose from. Why should they choose your business? Great branding will help you stand out from the competition, establish trust, and ultimately drive more sales for your business.